Rasa Raya 

Packaging Design 

Featured work

Design Rationale

Introducing “Rasa Raya.” “Rasa” translates to “taste” or “flavour” in English. It is often used in the context of describing the taste or flavour of food. On the other hand, “Raya” is a Malay term that means celebration or festival. When combined, “Rasa Raya” could be understood as “Day of Flavourful Delights” or “Festival of Tastes.” Unveil the “flavours” of Hari Raya with our specially crafted gift kit, where every element is a gesture of warmth, happiness, and the timeless traditions that make this occasion truly special.